Social media marketing for dummies


作者:by Shiv Singh, Stephanie Diamond


出版社:John Wiley & Sons Inc.

出版地:Hoboken, New Jersey

集叢名:--For dummies


ISBN:9781118985533 ; 9781118985373

Social Media Marketing For Dummies, 3rd Edition presents the essence of planning, launching, managing, and assessing a social marketing campaign in an economic 350-page guide - perfect for time-pressed marketers. This edition adds exciting new content that covers all of the new trends in social media. Content includes: Getting social with your marketing - an overview of your choices, including reviewing sites, monitoring competitors, and fitting social into your current marketing plans. Practicing social media in the social Web - launching a campaign, developing a voice, reaching your audience on key and niche platforms, embracing the influencers. Reaching your audience via mainstream platforms - A brand new section of the book drilling down into the top social platforms including Facebook, Twitter, Google+, LinkedIn, and others. Old marketing is new again - getting social with existing Web properties including a company site, blog, mobile tools, and advertising. Also addresses giving social license to employees and metrics. The Part of Tens - the traditional closer in all For Dummies books offers tips on creating a social campaign, avoiding common mistakes, and key resources.

  • Title Page(p.i)
  • Copyright Page(p.ii)
  • Contents at a Glance(p.iii)
  • Table of Contents(p.v)
  • Index(p.395)